Swatch What Happened to Apple’s IWATCH Trade Mark Application

Swatch’s opposition to Apple’s IWATCH trade mark application recently reached the High Court, where John Baldwin QC had to decide whether the marks were similar and if there was a likelihood of confusion. Background In September 2014, Swatch opposed Apple’s trade mark application for “IWATCH” arguing that its earlier (figurative) trade mark for “ISWATCH” was…

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Have a break, have a naked KitKat!

Nestlé, have not established acquired distinctiveness for their four finger bar of chocolate. On 17 May 2017, the Court of Appeal dismissed Nestlé’s appeal to register a four finger KitKat as a trade mark in the UK. Nestlé’s application was opposed by Cadbury’s on the basis the mark lacked distinctive character, under s 3(1) (b) of…

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BriffaWay – Election Fever – What are the similarities of running a business and a general election?

While all elections have their own memorable moments, the general election of 1983 holds a particular place in labour party folklore as the party’s most traumatic defeat. Even now looking back nearly 33 years later I can’t quite believe the sheer awfulness of the campaign. Images of Michael Foot in donkey jacket riding on the…

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