LEGOLAND or LEGNOLAND – where would you rather go?
For those of you who speak Italian, you will undoubtedly know that LEGNOLAND means “land of wood”. Whilst LEGOLAND doesn’t necessarily mean “land of plastic”, it’s not far off. So, on that basis, I think I’ll stick to the woods. However, the EU Intellectual Property Office (“EUIPO”) recently decided that the average consumer when seeing the mark LEGNOLAND wouldn’t think of campfires, tents and roasted marshmallows and would instead be ushering their kids into the car with expectations…
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