Current English law does not protect your image rights in a standalone way, making it necessary for brands, personalities and organisations to seek a combination of legal methods to maximise the value of their imagery.
Briffa are specialist IP lawyers with decades of experience in the field of image rights management. We act for many well-known organisations, personalities and sportspeople, helping them to get the best deals, maximise the value of their imagery and retain brand value.
Briffa’s team can provide a variety of cost-effective, reliable services to suit your requirements, including licensing contracts, passing off claims, trade mark protection services and enforcing copyright in specific images that you own. Our personality and image rights team will work directly with the brand, merchandising, licensing, sponsorship and data protection teams to establish an image strategy that works for you.
The internet has created many new celebrities and influencers with a sizeable personal brand, particularly on YouTube and Instagram. If you are one of these people it’s important to protect your brand at an early stage of development, especially with the viral nature of the web. Briffa’s personality and image rights team works with many new celebrities, influencers and personal brands to establish an overall image rights strategy and help them maintain their reputation and generate income as the brand grows over time.
To maximise the value of and protect your image rights, we will carefully define all licensing contracts. Our personality and image rights team will pay particular attention to the number of channels and ways in which your image or personality can be exploited — this may include voice, initials, team or squad numbers, or electronic, animated or computer-generated representations of a personal brand or celebrity.
It is vital to ensure that you have a clause in any lucrative image rights contract that states you will take action against infringement to protect your brand’s position and investment. If you discover a company using your image without permission, we will pursue an action in passing off, working to demonstrate a significant enough loss to justify the claiming of damages.
A registered trade mark prevents the unauthorised use of words, phrases and images that are the same as or similar to their trade marks. Briffa can help you trade mark specific brand assets and copyright specific images to prevent unauthorised use.
Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.
We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.
If you would like some FREE advice on protecting your intellectual property and increasing your market share just request a FREE legal assessment with one of our intellectual property solicitors today.
Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
— here’s what our clients have to say.
“Having Briffa on my side and fighting my case really did fill me with confidence. Every step of the way they guided me and kept me informed. My lawyer Thomas Synott is amazing and comes highly recommended. As a creative and small business owner I would advise the services of Briffa and and there excellent staff.”
Anthony McEwan
“Alex Fewtrell and the team at Briffa were very generous with time and knowledge in aiding me to achieve my desired goal. I felt supported and understood, paramount in legal disputes. I would highly recommend for those in the creative sector.”
Masha Karpushina
“Extremely helpful and really great advice. Hasnath listened to my concerns and gave me some strong advice which has made a huge difference to my small business! Thank you so much.”
Lauren Wood
“ My experience with Briffa has been brilliant. I approached Tom Synott about some copyright and IP help and the advice I received from the get go was superb. Tom’s response time has always been incredible and he has really gone above and beyond to hep me with any queries I had, both by phone and email. He really helped me sort out the problem I had with excellent knowledge and efficiency. Thank you!! ”
Anya Angert
“ Working with Briffa and the IP team has been a fabulous experience and I will be calling on them again should the need arise for expert advise. HIGHLY recommended. ”
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“ Briffa, and William in particular, came highly recommended. William was responsive, straight forward and helped me think through all the possible avenues which lay ahead. He made a process which could have been complicated feel incredibly straight forward. I am very grateful. ”
Poppy Mardall
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