Briffa Celebrates – Greeting Card Association
Even in this digital age we all love to get a card in the post. I know I am always thrilled and I have cards which stay up on the mantelpiece and are only taken down to make room for the next occasion.
I share my love of cards with Sharon Little CEO of the Greeting Card Association (GCA) and so it was really good to have an opportunity to Celebrate the GCA at the recent Progressive Greetings Live Show here at the Business Design Centre. Sharon is a real live wire and her contribution to supporting businesses in the greetings card industry has been immense. Sharon is one of those CEO’s that knows all the members personally and is really looking out for their interests.
Member business really benefit from the services on offer of which help and advice on all things intellectual property is just one. Over the years we have helped members put together deals with publishers as well as sorting out some pretty tricky copyright disputes. Despite the need to stop competitors from copying the greetings card industry is quite a good humoured one and how can it not be when their reason for being is to spread so much joy around.
While meeting Sharon I also got to vote in the tag line competition to find the best tag line for general use across the industry. I chose ‘Love in an Envelope’ because that about sums it up for me. Looking forward to supporting GCA for many years to come.
Media content by Clare Herriot.