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Ashley Madison & Brand Management

“Life is short. Have an affair” (a registered Trade Mark) was the famous slogan of Ashley Madison, a Canadian company launched as a mobile app in 2001.  This was a dating application established to aid extra-marital affairs, netting the owner Noel Biderman $55 million per year.  It was not until July 2015 that it became infamous… When the website was not closed due to hacker pressure, hackers released Ashley Madison’s client names onto the dark…
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heart broken

Karen Millen Loses Trade Mark Battle

UK Fashion Designer Karen Millen has lost her fight to trade under her own name following a ruling in the High Court. Central to the dispute was an agreement Millen made in 2004 when she and her husband Kevin Stanford sold their majority stake in the business to an Icelandic investor for 95 million pounds. The dispute was the extent of the trade mark rights purchased by the investors in the 2004 deal and specifically…
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signing a document

Protecting Your Trade Mark – Use it or Lose it

The activities of rogue trade mark applicants have recently come to the attention of brand owners as a cause for concern. An increasingly common practice seems to be for these applicants to apply for trade marks which are already registered by existing brand owners and, in an effort to progress their rogue applications, apply to revoke (cancel) the pre-existing trade marks on the grounds of “non-use”. Whilst this should not be cause for alarm amongst…
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Should've gone savers to Spec

Specsavers: UK Intellectual Property Office approves “SHOULD’VE” trade mark application

Earlier this month, the UK Intellectual Property Office published a trade mark application made on behalf of Specsavers B.V. for the word “SHOULD’VE” / “SHOULDVE”. The company has had trade mark protection for its well-known marketing phrase “SHOULD’VE GONE TO SPECSAVERS” for over a decade. It would not be the first time that trade mark protection was granted to a company in respect of a single word or very short and simple phrase. For example,…
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rings

New Rights for Furniture and Jewellery Designers Against Copycats

The Copyright, Designs and Patents Act 1988 changed in July 2016, reviving copyright protection in artistic works which had previously had their copyright protection cut short to a period of 25 years as a result of industrial manufacturing.   If the original design qualifies as an artistic work (details below), then the length of copyright is significantly extended from 25 years to 70 years from the end of the year in which the creator (not…
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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

If you would like some FREE advice on protecting your intellectual property and increasing your market share just request a FREE legal assessment with one of our intellectual property solicitors today.

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Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
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