We can help with a wide range of legal issues. We are waiting to hear from you.


Use it or lose it – an expensive lesson for Ferrari

The Ferrari 250 GTO was a sports car manufactured by Ferrari in the 1960s. Today, you would pay an eye-watering £50 million for one of these iconic models. Unsurprisingly, Ferrari wanted to maximise its IP protection for the car design and therefore in 2007 it filed an application to register the shape of the car as a trade mark with the EU intellectual property office. (image from EUIPO) The trade mark was ultimately registered in…
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In 2014, fashion brand Antonia Marras put nearly 50 looks on the runway during Milan Fashion Week. The theme for the collection was ‘the wolf and the moon’ and many of the pieces bore an image of a wolf which had been taken by photographer Daniel J. Cox. Marras never obtained permission from Cox to use the wolf image and Cox subsequently issued court proceedings in Italy for infringement of the copyright in the photograph.…
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Lockdown or no lockdown, the world needs hair straighteners

The world is changing before our eyes. The Government restrictions are unlike anything we have seen before in our lives. The news takes us on an unprecedented emotional rollercoaster. In the midst of all the heart-breaking stories, a 100-year-old war veteran raises over £30 million for charity. In spite of all of this, there are aspects of life that nevertheless continue on in (pretty much) the usual way. One of those aspects is legal system…
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Shop front Hugo Boss

The artist formerly known as Joe Lycett

I love Joe Lycett. His dry wit never fails to disappoint. In particular, his stories about: tracking down a lost cat who answers to the name Samantha Peterson; writing a letter of complaint challenging a parking fine; and scamming a Gumtree scammer, are gold. All on YouTube. You go watch them, I’ll wait. What’s in a name? He’s funny, right? So, most recently, he made a name for himself (pun intended) by legally changing his…
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Imperial Enterprise Lab

Imperial Enterprise Lab: Helping Students get to Grips with Intellectual Property

The Imperial Enterprise Lab is an impressive physical and intellectual space where student innovators and entrepreneurs are inspired to put their creative skills and abilities into practice with a view to solving technological, scientific, social and environmental problems. I was lucky enough to be invited to the Lab a few weeks ago to meet some students and alumni (some of whom are at the early stages of their journeys, and some of whom are already…
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Sony files trade mark for PS5

Earlier this week Sony Interactive Entertainment Inc. (Sony) filed a trade mark application for “PS5” in Switzerland signalling the forthcoming launch of the fifth version of the world famous PlayStation games console. The trade mark application covers the console hardware, gaming software and other goods and services and claims priority from an earlier trade mark application filed in Jamaica in October 2019. It is common practice for companies to first file their trade mark applications…
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Away we go!

On 12 December, the British public voted overwhelmingly to return Boris Johnson’s Conservative government to power. Last week, the Queen’s speech set out the Government’s plans for the next year and beyond, and with a majority of 80 seats in the House of Commons, the now famous ‘oven-ready’ deal has sailed through parliament, which means that Britain will finally leave the European Union on 31 January 2020 and enter into a transition period during which…
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tic tac mint

It’s all Tic for Tac in trade mark disputes

Ferrero is the manufacturer of the well-known comfits marketed and sold under the ‘Tic Tac’ brand. If you don’t know what a ‘comfit’ is (I didn’t), it’s “a sweet consisting of a nut, seed, or other centre coated in sugar” (thanks, Google). ‘Tic Tac’ is obviously a very well-known brand name and is protected by various trade mark registrations for the words ‘Tic Tac’ and various versions of the Tic Tac logo in numerous territories…
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dog eat dog

Adidas and the dog-eat-dog world of trade marks

Earlier this month, the trade mark office in Japan decided in favour of Adidas and refused to register “adidog” as a trade mark on the ground that the mark was confusingly similar to the Adidas trade mark. The “adidog” trade mark application was filed by an individual covering clothing for pets and Adidas opposed the application arguing that the use and registration of the “adidog” mark would confuse consumers. The trade mark office in Japan…
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Trade mark battles: “100% that bitch”

In 2017, British Singer Mina Lioness tweeted “I did a DNA test and found out I’m 100% that bitch.” It went viral. Seven months later, American singer Lizzo released her song ‘Truth Hurts’ which features the same memorable phrase. The two singers got into a spat about it on Twitter back in 2018, but it didn’t get much attention. However, matter has now flared back up again in 2019 because Lizzo (now an extremely successful…
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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

If you would like some FREE advice on protecting your intellectual property and increasing your market share just request a FREE legal assessment with one of our intellectual property solicitors today.

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