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Influencer

Influencers, Instagram and a Pretty Little Problem

The rise of the Influencer The cast of Love Island are used to being in the press for a number of reasons, not least because of the large amounts of money they stand to make from sponsorship deals after leaving the villa. With the latest winner, Amber Gill, reputedly said to have bagged a cool one million pounds after signing a collaboration with the fashion retailer MissPap, this latest iteration of the influencer trend clearly…
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Social media

Get rid of that libellous post and while you are at it anything else with an equivalent meaning!

Does Facebook, or other social media platforms, have an obligation not just to delete defamatory posts, but other posts with an equivalent meaning? This was a question that the European Court of Justice (the “CJEU”) recently considered. Facts  A Facebook user shared an article about an Austrian Green Party politician and posted a comment, which was defamatory on Facebook. The politician requested Facebook remove the post on the basis it was defamatory, but Facebook refused.…
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Social Media

Online Influencers #advertisingrules #fail

I think we can all accept that for most brands advertising has moved beyond traditional print and media. Instead consumers are constantly being told what to buy by a wide array of social media influencers. These might be mainstream celebrities such as actors and musicians or they might be “normal” people who have made it big online, largely due to the content that they post. For the majority of influencers their revenue is generated by…
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Social media

BriffaWay – Cease and Desist: Maybe if you ask me nicely – Part II

We are often asked to advise on cease and desists letter received from brand owners. As discussed in our blog, Cease and Desist: Maybe if you ask me nicely, cease and desist letters can come in all shapes and sizes. However for those not accustomed to receiving these letters, most have the effect of coming across as very threatening. They often warn of serious consequences for failing to agree a set of terms which the…
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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

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Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
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