The rise of the Influencer The cast of Love Island are used to being in the press for a number of reasons, not least because of the large amounts of money they stand to make from sponsorship deals after leaving the villa. With the latest winner, Amber Gill, reputedly said to have bagged a cool one million pounds after signing a collaboration with the fashion retailer MissPap, this latest iteration of the influencer trend clearly…continue reading
Does Facebook, or other social media platforms, have an obligation not just to delete defamatory posts, but other posts with an equivalent meaning? This was a question that the European Court of Justice (the “CJEU”) recently considered. Facts A Facebook user shared an article about an Austrian Green Party politician and posted a comment, which was defamatory on Facebook. The politician requested Facebook remove the post on the basis it was defamatory, but Facebook refused.…continue reading
I think we can all accept that for most brands advertising has moved beyond traditional print and media. Instead consumers are constantly being told what to buy by a wide array of social media influencers. These might be mainstream celebrities such as actors and musicians or they might be “normal” people who have made it big online, largely due to the content that they post. For the majority of influencers their revenue is generated by…continue reading
We are often asked to advise on cease and desists letter received from brand owners. As discussed in our blog, Cease and Desist: Maybe if you ask me nicely, cease and desist letters can come in all shapes and sizes. However for those not accustomed to receiving these letters, most have the effect of coming across as very threatening. They often warn of serious consequences for failing to agree a set of terms which the…continue reading
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