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China on a globe

New ammunition against trade mark squatters in China?

Due to the “first to file” system that operates in relation to the registration of trade marks in China, there are copious instances of trade mark squatting. This presents a major problem for those trying to protect their brands in China. However, there has been a recent development in this area. A trade mark in China, can be invalided on one of two grounds. Either on relative grounds, which means that the trade mark in…
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Lego

LEGO wins significant victory in China

The Chinese toys and games market is reportedly worth over $31 billion and so it comes as no surprise that a number of local firms have sought to capitalise on the reputation of some of their more established Western counterparts. There exists something of a stereotype in these situations (and some would say deservedly so) whereby the Western rights holder is doomed to fail in any actions against Chinese companies and so it is encouraging…
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Jimmy Choo in bid to prevent registration of Jerry Chu: Confused?

Are British fashion consumers today able and used to distinguishing between labels with similar names? That is a question that is important to all brands as they grapple with the prospects of more labels and brands on the market some of which will be more similar to their own brand than they are entirely happy about. A good illustration of this very question has come up once again for shoe brand Jimmy Choo. It concerns…
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China - zebra crossing

China clarifies what is bad faith trade mark filing

Trade mark hijacking in in China has been a big issue for the businesses we work with for some time. A combination of low filing costs and the first to file system in China has fuelled an industry in rogue filings. Many businesses have faced problems and had to pay off individuals or companies that have filed with the specific purpose of extorting money from the rightful brand owner. And it’s not just new and…
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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

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Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
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