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Another fight to protect Levi’s iconic Trade Mark

Trying to make your brand stand out in the fashion industry can be rather difficult sometimes…even for the big boys including worldwide denim brand Levis. Levis Strauss & Co. are famously known for their pocketed little red, white or blue tab that bears the Levi’s name on it. Last week, Levis filed a new law suit in a California federal court against the American branch of Yves Saint Laurent (YSL) alleging that it has “manufactured,…
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arm tatto don't let your dreams die

Choosing the perfect brand name – it can’t be that hard can it?

Imagine, if you will (close your eyes if it helps), a situation in which you’ve come up with the perfect brand name. You’re over the moon about it and you instantly start investing huge resources publicising and developing the brand. Things are going swimmingly until one day you receive a letter from a company you’ve never heard of claiming that you’re infringing their trade mark – shock horror, it turns out they have an earlier…
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comparison shoes

The battle of the “G”s!

The long-running trade mark dispute between Gucci and Guess, principally concerning trade mark rights in the letter “G”, has finally come to an end – after nine years! The Guess shoe is clearly very similar Gucci’s well-known green, red and green striped shoe, with a configuration of interlocking G’s creating a diamond effect. A close inspection of the Guess range of handbags, wallets and belts showed that Guess had clearly attempted to “Gucci-fy” their products…
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Briffa’s highly trained team can assist you with a wide range of legal issues, from fixed-fee trade mark and design applications to dealing with IP disputes and drafting contracts. Contact us to discuss your requirements and arrange your free legal assessment.

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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

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Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
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