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Brandjacking: How to avoid and survive an attack

Brandjacking is a big problem for small businesses that have brand cache but are competing on line with giant online platforms. One sector that is really suffering from brandjackers are hotels, guesthouses and B&B’s whose offerings are swamped by search engines. In order to be at all visible online these businesses often feel pressure to sign up with an on-line travel agent like Booking.com or Expedia. In doing so they sign up to terms which…
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brandjacking

Brandjacking: prevention better than cure

It is now a well-established practice for many brand owners to secure registered trade mark protection, at least in their key territories of business. Indeed, it has also become standard practice to register various domain names incorporating those trade marks and/or close variations. However, it is less common for brand owners to register trade marks or company names as so called usernames on social media websites, despite the increasing threat that is posed by failing…
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Briffa’s highly trained team can assist you with a wide range of legal issues, from fixed-fee trade mark and design applications to dealing with IP disputes and drafting contracts. Contact us to discuss your requirements and arrange your free legal assessment.

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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

If you would like some FREE advice on protecting your intellectual property and increasing your market share just request a FREE legal assessment with one of our intellectual property solicitors today.

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What Our Clients Say

Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
— here’s what our clients have to say.

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