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Influencer

Influencers, Instagram and a Pretty Little Problem

The rise of the Influencer The cast of Love Island are used to being in the press for a number of reasons, not least because of the large amounts of money they stand to make from sponsorship deals after leaving the villa. With the latest winner, Amber Gill, reputedly said to have bagged a cool one million pounds after signing a collaboration with the fashion retailer MissPap, this latest iteration of the influencer trend clearly…
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PORSCHE

Brand protection… the big questions answered

Have you spent months developing the prefect brand name? Have you bought a domain name or registered a company name featuring the brand? Maybe you’re really far down the road, you’re selling your goods or services, advertising and looking for investment? If any of this applies to you then you need to register a trade mark. How to do it Unfortunately, there’s no such thing as a single worldwide trade mark and so brand owners…
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Tesco logo

Tesco takes risk on Jack’s

On a drizzly morning somewhere in Cambridgeshire last week, Tesco opened its first discount store Jack’s. The first of 13 planned stores Jack’s is intended to rival German discounters Aldi by being not only the cheapest in town but by also promoting Britishness in its limited product lines and name. The launch of this budget store is a major undertaking and risk and the investment in the project to date will have been colossal. At…
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shoe with velcro fastening

Let’s hope this one sticks!

The lawyers of Velcro Companies have released a second video responding to the huge public reaction to their YouTube hit ‘Don’t say VELCRO®’. With just over half a million views, the initial song both tunefully and compellingly highlighted that the term “VELCRO®” shouldn’t be used when talking about the above, but rather ‘hook and loop’. The videos cleverly serve the purpose of protecting the brand by ensuring that the term ‘VELCRO®’ doesn’t become so distanced…
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Eton mess

Chocs Away: Hotel Chocolat have gloves off with Waitrose

Supermarkets copying a successful original brand is not a new problem. Far from it. Research by Witch Magazine reveals that one in five shoppers had accidentally bought a supermarket version of their favourite brand while a investigation by the Consumer Group found that more than 150 supermarket own label products had “borrowed” elements from the packaging of branded competitors. they included McVitie’s Digestives, Kellogg’s Coco Pops, Radox bath gel and Jacob’s Cream Crackers. Increasingly supermarkets…
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Pepsi & Coca Cola at risk of making $90bn loss to its brands

Photo credit – Archilos   First ciggies, now sugar. The smokers amongst you will have noticed that this year in the UK saw a significant change to cigarette packaging laws. From May 2017, cigarette companies were not permitted to use their logos or brand colours on their packaging – all cigarette and tobacco product packets must be a uniform green colour, uniform typeface and size, with a uniformly unpleasant health warning. Briffa called it earlier…
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The frog queen and the astronaut

A Christmas present from Briffa – 5 top tips for the perfect brand name

A Christmas present from Briffa – 5 top tips for the perfect brand name. Choosing the ideal brand name is no mean feat. For it to be truly valuable to your business, it needs to be registered as a trade mark, but this is easier said than done. Here are our 5 top tips for brand selection: Don’t be descriptive The main temptation when choosing a brand name is to simply describe what you’re selling.…
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Key Practice Areas

Briffa’s highly trained team can assist you with a wide range of legal issues, from fixed-fee trade mark and design applications to dealing with IP disputes and drafting contracts. Contact us to discuss your requirements and arrange your free legal assessment.

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About Briffa

Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

We help clients across a broad range of sectors and we’re experts in brand strategy and IP portfolio management — our team can help your business grow, giving you a competitive edge that increases the value of your business for either investment or eventual sale.

If you would like some FREE advice on protecting your intellectual property and increasing your market share just request a FREE legal assessment with one of our intellectual property solicitors today.

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Briffa has served hundreds of satisfied clients across a broad range of sectors since our creation in 1995. We’re proud to be leading intellectual property solicitors, but don’t just take our word for it
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