The rise of the Influencer The cast of Love Island are used to being in the press for a number of reasons, not least because of the large amounts of money they stand to make from sponsorship deals after leaving the villa. With the latest winner, Amber Gill, reputedly said to have bagged a cool one million pounds after signing a collaboration with the fashion retailer MissPap, this latest iteration of the influencer trend clearly…continue reading
Have you spent months developing the prefect brand name? Have you bought a domain name or registered a company name featuring the brand? Maybe you’re really far down the road, you’re selling your goods or services, advertising and looking for investment? If any of this applies to you then you need to register a trade mark. How to do it Unfortunately, there’s no such thing as a single worldwide trade mark and so brand owners…continue reading
On a drizzly morning somewhere in Cambridgeshire last week, Tesco opened its first discount store Jack’s. The first of 13 planned stores Jack’s is intended to rival German discounters Aldi by being not only the cheapest in town but by also promoting Britishness in its limited product lines and name. The launch of this budget store is a major undertaking and risk and the investment in the project to date will have been colossal. At…continue reading
The lawyers of Velcro Companies have released a second video responding to the huge public reaction to their YouTube hit ‘Don’t say VELCRO®’. With just over half a million views, the initial song both tunefully and compellingly highlighted that the term “VELCRO®” shouldn’t be used when talking about the above, but rather ‘hook and loop’. The videos cleverly serve the purpose of protecting the brand by ensuring that the term ‘VELCRO®’ doesn’t become so distanced…continue reading
Wimbledon is upon us again and at first it appears that not much has changed; the sun is shining and you are clutching a bowl of luscious strawberries drenched in cream. However, as Roger Federer steps onto the grass, it is clear that something has changed – Federer is not wearing his usual Nike branded clothes, rather he is wearing an outfit sponsored by UNIQLO. Federer’s new 10-year deal is reportedly worth £228 million, and…continue reading
Supermarkets copying a successful original brand is not a new problem. Far from it. Research by Witch Magazine reveals that one in five shoppers had accidentally bought a supermarket version of their favourite brand while a investigation by the Consumer Group found that more than 150 supermarket own label products had “borrowed” elements from the packaging of branded competitors. they included McVitie’s Digestives, Kellogg’s Coco Pops, Radox bath gel and Jacob’s Cream Crackers. Increasingly supermarkets…continue reading
Photo credit – Archilos First ciggies, now sugar. The smokers amongst you will have noticed that this year in the UK saw a significant change to cigarette packaging laws. From May 2017, cigarette companies were not permitted to use their logos or brand colours on their packaging – all cigarette and tobacco product packets must be a uniform green colour, uniform typeface and size, with a uniformly unpleasant health warning. Briffa called it earlier…continue reading
A Christmas present from Briffa – 5 top tips for the perfect brand name. Choosing the ideal brand name is no mean feat. For it to be truly valuable to your business, it needs to be registered as a trade mark, but this is easier said than done. Here are our 5 top tips for brand selection: Don’t be descriptive The main temptation when choosing a brand name is to simply describe what you’re selling.…continue reading
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“ My experience with Briffa has been brilliant. I approached Tom Synott about some copyright and IP help and the advice I received from the get go was superb. Tom’s response time has always been incredible and he has really gone above and beyond to hep me with any queries I had, both by phone and email. He really helped me sort out the problem I had with excellent knowledge and efficiency. Thank you!! ”
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“ Briffa, and William in particular, came highly recommended. William was responsive, straight forward and helped me think through all the possible avenues which lay ahead. He made a process which could have been complicated feel incredibly straight forward. I am very grateful. ”