cow in field

Deceptive trade mark applications

There is a wealth of law laying a foundation of what is and is not acceptable in the trade mark world, both in the UK and EU, and the details can be easy to overlook when filing an application alone. Often objections relating to a lack of descriptiveness or a non-distinctive character are issued upon…

make-up

Charlotte Tilbury successful in copyright action against Aldi. Is it enough to make Aldi blush?

Some months ago, I read an article in a money magazine headed ‘Are Aldi’s ‘copycat brands good value for money?’. The piece went on to review 10 products across a diverse range of products including food detergents and make-up. The rating given to the various ‘copycat’ items varied but for most the reviews were positive,…

Pets

The Pets Factor

Background On 29 June 2017, TV format creator Mark Duffy decided to apply for an amusing trade mark under the name of “The Pets Factor” (the Application), presumably unaware of the furore that was shortly to be generated by the well-known patron of a similar brand. The application proceeded to publication on 21 July 2017…

Okurrr

Not Okurrr!

Following on from our previous blog about Cardi B’s trade mark registration of “okurrr,” we now have the results and it’s not good for Cardi. The application to trade mark her catchphrase “okurrr” has been turned down by the US Patent and Trademark Office. The benefits of having a catchphrase registered as a trade mark…

brand identity

Three stripes and you’re out!

We can all sympathise with a company trying to protect its brand identity, indeed this is exactly why we have a trade mark registration system. However, this system does have limits and every-so-often those limits are tested rather extensively. This is particularly true of the recent saga with an EU trade mark held by adidas……