Okurrr

Not Okurrr!

Following on from our previous blog about Cardi B’s trade mark registration of “okurrr,” we now have the results and it’s not good for Cardi. The application to trade mark her catchphrase “okurrr” has been turned down by the US Patent and Trademark Office. The benefits of having a catchphrase registered as a trade mark…

brand identity

Three stripes and you’re out!

We can all sympathise with a company trying to protect its brand identity, indeed this is exactly why we have a trade mark registration system. However, this system does have limits and every-so-often those limits are tested rather extensively. This is particularly true of the recent saga with an EU trade mark held by adidas……

Easy jet

Is it as easy as it looks?

easyGroup, the holding company for a number of ‘easy’ companies including easyJet, easyHotel, easyBookings and many more, has welcomed a new member to its ever-growing family of easy brands: ‘easyNetworks’. With a name like ‘Easy Networks’ it is no surprise that this Portsmouth-based telecoms company eventually appeared on easyGroup’s radar. easyGroup has a long history…