Riding on the Surfer’s Wave of Reputation and Goodwill – How Pepsi popped bubbles of a look-a-like coke brand

PepsiCo successfully fizzed the bubbles out of a ‘look-a-like’ cola brand after winning a cancellation and invalidity application against Singapore-based Ten Yun International’s trade mark at the UK Intellectual Property Office. Registered in October 2016 and shown below at Fig. 1, Ten Yun International’s mark covered ‘soft drinks and non-alcoholic drinks’ in Class 32. The…