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Brand protection… the big questions answered

Brand, Brand strategyBy William Miles5th December 2019

Have you spent months developing the prefect brand name? Have you bought a domain name or registered a company name featuring the brand? Maybe you’re really far down the road, you’re selling your goods or services, advertising and looking for investment? If any of this applies to you then you need to register a trade…

Jeans

Another fight to protect Levi’s iconic Trade Mark

Brand, Design Rights, TrademarksBy Noyemie Sahakian23rd November 2018

Trying to make your brand stand out in the fashion industry can be rather difficult sometimes…even for the big boys including worldwide denim brand Levis. Levis Strauss & Co. are famously known for their pocketed little red, white or blue tab that bears the Levi’s name on it. Last week, Levis filed a new law…

shoe with velcro fastening

Let’s hope this one sticks!

Brand, TrademarksBy Alexander Grigg - guest blogger16th July 2018

The lawyers of Velcro Companies have released a second video responding to the huge public reaction to their YouTube hit ‘Don’t say VELCRO®’. With just over half a million views, the initial song both tunefully and compellingly highlighted that the term “VELCRO®” shouldn’t be used when talking about the above, but rather ‘hook and loop’.…

Tennis sign

Would you regret it if you sold your name?

Brand, Copyright, TrademarksBy Shaidah Ali - guest blogger11th July 2018

Wimbledon is upon us again and at first it appears that not much has changed; the sun is shining and you are clutching a bowl of luscious strawberries drenched in cream. However, as Roger Federer steps onto the grass, it is clear that something has changed – Federer is not wearing his usual Nike branded…

Chocs Away: Hotel Chocolat have gloves off with Waitrose

Brand, Copycat, Passing OffBy Margaret Briffa17th May 2018

Supermarkets copying a successful original brand is not a new problem. Far from it. Research by Witch Magazine reveals that one in five shoppers had accidentally bought a supermarket version of their favourite brand while a investigation by the Consumer Group found that more than 150 supermarket own label products had “borrowed” elements from the…

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