Trying to make your brand stand out in the fashion industry can be rather difficult sometimes…even for the big boys including worldwide denim brand Levis. Levis Strauss & Co. are famously known for their pocketed little red, white or blue tab that bears the Levi’s name on it. Last week, Levis filed a new law…
The lawyers of Velcro Companies have released a second video responding to the huge public reaction to their YouTube hit ‘Don’t say VELCRO®’. With just over half a million views, the initial song both tunefully and compellingly highlighted that the term “VELCRO®” shouldn’t be used when talking about the above, but rather ‘hook and loop’.…
Wimbledon is upon us again and at first it appears that not much has changed; the sun is shining and you are clutching a bowl of luscious strawberries drenched in cream. However, as Roger Federer steps onto the grass, it is clear that something has changed – Federer is not wearing his usual Nike branded…
Supermarkets copying a successful original brand is not a new problem. Far from it. Research by Witch Magazine reveals that one in five shoppers had accidentally bought a supermarket version of their favourite brand while a investigation by the Consumer Group found that more than 150 supermarket own label products had “borrowed” elements from the…