Cheerios yellow box

Is Cheerios yellow a thing?

Is Cheerios yellow a thing? No, not according to the US trademark court office. General Mills, the manufacturer of the ‘Cheerios’ American cereal brand, had spent two years pursuing trade mark protection for the precise shade of sunshine yellow that it uses on its cereal boxes. The US trademark court office, however, denied the company’s…

Man running

The importance of being earnest… in protecting your trade marks with the UKIPO

The United Kingdom Intellectual Property Office (UKIPO) recently released its “Fast Facts 2017” booklet summarising the economic impact intellectual property rights have had, and the increased prevalence of UK businesses relying on such rights, over the last few years. The full booklet is here if you need some bedtime reading: Fast Facts 2017, but we’ve…

Person half in washing machine

BriffaBites – Spring Cleaning your Intellectual Property Portfolio

#BriffaBites – Spring Cleaning your Intellectual Property Portfolio For many businesses, they register their domain names and trade marks, put the certificates at the back of a drawer and forget about them until they have an issue.  However, we recommend that our clients are proactive and keep their domain name and trade mark portfolio under…