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  2. Article author Shaidah Ali - guest blogger

Tennis sign

Would you regret it if you sold your name?

Brand, Copyright, TrademarksBy Shaidah Ali - guest blogger11th July 2018

Wimbledon is upon us again and at first it appears that not much has changed; the sun is shining and you are clutching a bowl of luscious strawberries drenched in cream. However, as Roger Federer steps onto the grass, it is clear that something has changed – Federer is not wearing his usual Nike branded…

racing car

F1 not 1st off the grid

TrademarksBy Shaidah Ali - guest blogger3rd July 2018

Speed matters – and not just on the track! Liberty Media has recently invested in rebranding Formula One after it bought the sport in 2017 for $8bn (£6bn). It decided to ditch the previous logo for a new one to the dismay of many; Sebastian Vettel stated that he “…liked the old one better” and…

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