girls v boys

Trade mark ‘scout’ wars – girls vs. boys

The Girl Scouts of America are suing the Boy Scouts of America, Arguing that the Boys’ recent rebranding (from Boys Scouts to Scouts) has caused consumer confusion, mistaken enrolment and misinformation about a merger between the two organisations. The two groups have coexisted peacefully for a long time, but problems arose when the “core gender…

Lego

LEGO wins significant victory in China

The Chinese toys and games market is reportedly worth over $31 billion and so it comes as no surprise that a number of local firms have sought to capitalise on the reputation of some of their more established Western counterparts. There exists something of a stereotype in these situations (and some would say deservedly so)…