breakfast bowl

#freetheweetabix

Weetabix has lost a trade mark infringement battle with Sanitarium at New Zealand’s High Court last week. Sanitarium, a well-known cereal company based in New Zealand accused Weetabix of infringing its trade mark for Weet-Bix, which has been a well-recognised breakfast cereal in New Zealand for decades. It was found that a British store owner…