Four finger kitkat bar in red packaging

Have a break, have a naked KitKat!

Nestlé, have not established acquired distinctiveness for their four finger bar of chocolate. On 17 May 2017, the Court of Appeal dismissed Nestlé’s appeal to register a four finger KitKat as a trade mark in the UK. Nestlé’s application was opposed by Cadbury’s on the basis the mark lacked distinctive character, under s 3(1) (b) of…