Specsavers: UK Intellectual Property Office approves “SHOULD’VE” trade mark application

Earlier this month, the UK Intellectual Property Office published a trade mark application made on behalf of Specsavers B.V. for the word “SHOULD’VE” / “SHOULDVE”. The company has had trade mark protection for its well-known marketing phrase “SHOULD’VE GONE TO SPECSAVERS” for over a decade. It would not be the first time that trade mark…