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New Balance wins $1.5 million in landmark Chinese trade mark case

A Chinese court has ruled that three domestic shoe makers must pay New Balance $1.5 million in damages and legal costs for infringing the American sportswear company’s signature slanting “N” logo. The court said that the three defendants behind the brand, New Boom, (Zheng Chaozhong, Xin Ping Heng Sporting Goods Limited Company and Bo Si Da Ke Trading Limited) had relied on the “malice of free-riding,” saying their actions led to “confusion by a large…
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Apple gets sued over animoji trade mark

Apple’s animoji feature allows users to animate the facial expressions of emoji’s using facial recognition technology which will be included on the iPhone X. Tokyo based Emonster KK sued Apple in federal court saying it holds the U.S trade mark on the term animoji and that Apples use of the term is “textbook case” of deliberate infringement. Emonster chief executive Enrique Bonasea launched an animated texting app in 2014 called Animoji and registered a trade…
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Briffa is a firm of leading intellectual property solicitors based in London. We’re creative, transparent and competitively priced — our highly skilled team provides the level of expertise and quick turnaround times you need to ensure your intellectual property and business interests remain protected.

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