Brand Clearance and Protection
At Briffa, we pride ourselves on being practical and clear thinkers. Business imperatives and practicalities always count as much if not more than legalities with us.
In some ways, it’s a common sense approach – put simply, before spending money on expensive applications and legal fees, we always help clients understand and consider the basics – brand clearance is a good example.
Do your trade mark searches first
Searching and conducting a full brand clearance prior to filing is becoming increasingly important in order to avoid unnecessary opposition proceedings and objections.
In line with the new UK trade mark registry practice, searching and trade mark watching in the UK is crucial prior to filing and also thereafter for the purpose of enforcement and protection of your brands.
At Briffa, we offer a full trade mark service from start to finish including advice and registrability and brand clearance in order to take a view on whether your brand is registrable. If a trade mark is registered, special rules apply which simplify the way in which it can be protected.