Merchandising and Licensing
The mechandising and licensing business has grown significantly over the last 10 years and Briffa has grown its practice in this area alongside it. Briffa acts for many household name brand characters and has contributed to the success of many brands through its licensing expertise. You will find our expertise in this area will improve your bottom line.
Briffa's merchandising and licensing team has experience in licensing brands globally. Briffa can advise on licensing structures to maximise revenue and maintain good licensee relationships.
Briffa's intellectual property litigation team works alongside the merchandising and licensing team. Early implementation to solve any potential dispute between licensor and licensee or licensor and merchandising agent can be invaluable in ensuring good relationships.
Briffa's branding team ensures that trade mark filings cover the products licensed cost effectively and seamlessly.