Briffa Watch
It is important to protect the value and investment in trade marks by registering these in the countries where you trade or intend to in the future. However, trade mark registration is not enough in itself to prevent others from using marks that are the same or similar to yours. The existence and use by others of a similar mark can dilute the impact of your branding, cause confusion amongst your customers and which can lead to lower sales and reduced profitability. Briffa use a sophisticated computer programme that searches for relevant applications. These results are then reviewed by Briffa’s lawyers to identify those applications that might adversely affect the rights you have in your registered trade mark. The BriffaWatch notice will contain a short report which will indicate whether legal action is advisable and gives you the opportunity to discuss your options with us before incurring any costs.