BrandProtect Insurance
Insuring Against the Risk of Trade Mark Infringement
What is BrandProtect?
BrandProtect is a service for businesses that own registered trade marks or domain names. Protecting your trade marks is important to your business. The unauthorised use of your brands can damage your business by causing customer confusion, falling revenues and even lost markets.
When a branding dispute is first identified it is important to obtain legal advice to properly assess the importance of the dispute to your business. Legal advice should be obtained quickly as some remedies are only available to those who don't delay.
All intellectual property law firms in London charge at an average hourly rate of £200 + VAT per hour even for initial advice. Therefore legal advice is expensive even though action may not always be necessary or advisable.
BrandProtect is a cost effective way of protecting all your brands by providing you with access to specialist legal advice for just £125 plus VAT per year.
What are the benefits of BrandProtect ?
BrandProtect members are given telephone advice on any dispute concerning the trade marks and domain names that are lodged with the BrandProtect service.
What is covered by BrandProtect?
• Use of your trade marks by other traders
• Use of your branding
• Use of the same or similar packaging, style or "get up" of
your goods and services
• Applications by third parties for trade marks that may harm
your existing marks
• Advice on domain name disputes or "cybersquatting"
As soon as you are aware of a problem with one of your trade marks you simply call the BrandProtect helpline and you have direct access to Briffa's specialist lawyers. You can make as many calls to the BrandProtect helpline as you need, all for just the annual membership fee.
As a recognised expert in our field Briffa provide all BrandProtect members with advice tailored to their business. We aim to give you the information you need to evaluate each dispute quickly and determine its practical impact upon your business.
The information we provide through the helpline includes:
• an initial analysis of the strength of your case
• the effect of the dispute upon your business
• the likely costs to you of dealing with the dispute
• the likely duration of the dispute.
What do I do next?
To join BrandProtect simply provide us with the details of your registered trade marks and domain names by completing the brandprotect form. Alternatively, if you would like more information on the BrandProtect service email us with your query at brandprotect@briffa.com or telephone us on 0207 288 6003 and ask to speak to David Kemp.